Wednesday, August 02, 2006

Happy Birthday, MTV (remember me?)

On the lighter side of the news, today is the 25th anniversary of MTV. And like any aging phenonemon, it is avoiding any celebration that might possibly call attention to passage of time. (I guess 25 TV years is equivalent to 50 human years.)

When it first debuted, I watched the channel religiously. After the baby came, I rarely watched. In fact, USA for Africa was about the last time I watched until Real World New Orleans, which I watched with my then teen-aged daughter. I was astonished that the music video no longer figured into the network programming. I was also taken aback that MTV hadn't aged along with me. I was firmly out of its target demographic. Some reward for past loyalty!

The whole cult of youth thing really bothers me. Last season's West Wing is a case in point. My politics are as liberal as they've ever been, so I was rooting for Matt Santos (Jimmy Smits) to win (although Arnold Vinick's heart to heart talk with President Bartlett over his falling away from religion really struck a chord with me). Then I heard that the producers, in an attempt to attract younger viewers, had switched their original plan (Vinnick wins) to make Santos the victor. Argh. Does it always have to be about the youngsters? Don't we count any more?

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